Zero% is a non-alcoholic wine brand that preserves the original taste of wine, while replenishing the lacking ions for astronauts and researchers who are exposed to situations requiring hydration in extreme environments.
The visual direction was inspired by the zero-gravity environment of space and space food vacuum packaging. It features bright, bold color palettes that break away from the stereotypes of cold, dark, heavily bluish color palettes often used for general space content, emphasizing the humanistic, playful mood of the brand.
