Go Skate!
Rebranding
Go Skate! is a global skateboarding campaign happening worldwide. Inspired by skateboarding ramps and movements, this global campaign aims to promote the mainstream acceptance and support of the skateboarding subculture by delivering visual messages. Taking this as a visual reference point with the ramps as a visual motif, letters bend and twist according to predetermined angles. Moreover, the letters themselves are also modified depending on the perspective from above, below, or the side.
