General Dynamics is a worldwide self-defense company with a long history. Its expansive potential prioritizes the importance of connections among its four main fields. A crane loop is used in various fields to connect and combine several different parts, creating a single piece of equipment. The loop can essentially be viewed as the driving force behind the primal development of General Dynamics.
The visual direction was created based on the key words "Recombination," "Connection," and "Engineered." The display typeface was inspired by the diagram of a crane, which is a common tool in all fields of weapons.
